
Driving Dynamics Development
The final 'feel' of any new vehicle is critically reliant upon the blend and balance of all the factors influencing driving dynamics - ergonomics, vehicle dynamics, aerodynamics, NVH, performance
Lotus has an enviable track record in developing world-class vehicles; currently the Elise and Exige are considered benchmarks for driving dynamics.
However our methods and expertise extend far beyond sports cars and have been successfully applied to every type of vehicle from coaches to SUVs, family hatchbacks to racing cars.
And with a wealth of experience in widely differing markets around the world, Lotus has unsurpassed knowledge and expertise to engineer the dynamic qualities of a vehicle to meet localised brand criteria.
Specialist engineers from various disciplines at Lotus work closely together to arrive at the optimum solution. This integration of the different technical functions combined with our focus on the end-user driving experience makes the Lotus approach unique.
For all product types or brand identity requirements, we aim to improve the vehicle so that the driving experience becomes a positive customer attribute and an enhancement to that vehicle's position in the market.
Understanding all the technical influences on the driver's perception and experiences of the car is essential to getting it right.
We develop the vehicle from a customer's viewpoint leads to a more balanced optimum solution - so the customer reaction never comes as a surprise.
